BBA 2.5 Years in Multan | Institute of Southern Punjab

Introduction

This program is designed to provide an opportunity to those students who have graduated in other disciplines and facilitate them to get a business education. The first semester is the foundation semester in which the students learn the basics of business. They will have to study at least five subjects having 15 credit hours in each semester. At the end of course work, he will have to carry out a 9-weeks internship in the area of his/her specialization. Apart from this, he will have to undergo various sessions of training and development every semester. The Best University in Multan has designed a special curriculum for this purpose, and the underlying objectives of this program are the career and character building of the students.

Program Educational Objectives (PEOs)

PEO-I

To learn the importance of business education.

PEO-II

To learn practical value and scope of business education.

PEO-III

To acquire the skill of doing business.

PEO-IV

To prepare for advanced business education.

PEO-V

To get command overanalytical techniques to analyze business issues.

PEO-VI

To learn managerial techniques and the importance of physical and human resources.

PEO-VII

To get training on how to develop a career.

Programs Learning Outcomes (PLOs)

PLO-I

To use his knowledge and skill at the workplace.

PLO-II

To make innovative decisions to achieve rapid growth in business and employment.

PLO-III

To critically analyze the business environment and formulate business strategy accordingly.

PLO-IV

To understand business problems or issues at the workplace and resolve them quickly

PLO-V

To carry out planning, execution, and use resources efficiently.

PLO-VI

To be eligible to get higher business studies.

Eligibility Criteria

BA/ BSc or equivalent with at least second division.

Career Prospects

There is a lot of scope of this degree because the student will be able to:

Start his/her own business

Get employment in any business and industrial firm according to his/her specialization

Get higher education in business studies.

Analyze business issues critically and solve them in innovative ways.

Scheme of Study BBA (2.5 Years) Program

Total Credit Hours = 78

Introduction to Computer	Business Mathematics	Introduction to Management
Microeconomics	Financial Accounting-I	Marketing Management
Cost Accounting	Logic	Financial Management
Specialization-I	Business Law	Organizational Behavior
Specialization-II	Business Ethics	Consumer Behavior
Business Research	Specialization-III	Management Information System
Business Policy	Specialization-IV	Operations Management
International Business Management	Entrepreneurship	Project/Two Elective courses

Elective Courses of Banking & Finance

Islamic Banking and Finance	Export Marketing	Industrial Marketing
Prinicples of Auditing	Labor Law and Practices	Strategic Innovation and Leadership styles

Elective Courses of Marketing

Supply Chain Management	Brand Management	Marketing Research
Export Marketing	Advertising & Sales Promotion	Industrial Marketing
Consumer Behavior

Elective Courses of Finance

Corporate Finance	Islamic Banking & Finance	Investment & Portfolio Management
Financial Statement Analysis	Advance Financial Analytical Techniques	Accounting Information System
Principles of Auditing	Inventory Management Finance

Elective Courses of Management

Policy Analysis & Decision Making	Strategic Innovation & Leadership Styles	Organizational Development
Portfolio Analysis & Strategy Formulation	Total Quality Management

Elective Courses of Human Resource Management

Human Resource Development	Stress Management	Industrial Relations
Performance Management	Compensation Administration	Labor Law & Practice
Training & Development

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BBA (2.5)