BBA (2.5)


This program is designed to provide an opportunity to those students who have graduated in other disciplines and facilitate them to get a business education. The first semester is the foundation semester in which the students learn the basics of business. They will have to study at least five subjects having 15 credit hours in each semester. At the end of course work, he will have to carry out a 9-weeks internship in the area of his/her specialization. Apart from this, he will have to undergo various sessions of training and development every semester. The Best University in Multan has designed a special curriculum for this purpose, and the underlying objectives of this program are the career and character building of the students.


Program Educational Objectives (PEOs)


To learn the importance of business education.


To learn practical value and scope of business education.


To acquire the skill of doing business.


To prepare for advanced business education.


To get command overanalytical techniques to analyze business issues.


To learn managerial techniques and the importance of physical and human resources.


To get training on how to develop a career.

Programs Learning Outcomes (PLOs)


To use his knowledge and skill at the workplace.


To make innovative decisions to achieve rapid growth in business and employment.


To critically analyze the business environment and formulate business strategy accordingly.


To understand business problems or issues at the workplace and resolve them quickly


To carry out planning, execution, and use resources efficiently.


To be eligible to get higher business studies.

Eligibility Criteria

BA/ BSc or equivalent with at least second division.


Career Prospects

There is a lot of scope of this degree because the student will be able to:

Start his/her own business

Get employment in any business and industrial firm according to his/her specialization

Get higher education in business studies.

Analyze business issues critically and solve them in innovative ways.


Scheme of Study BBA (2.5 Years) Program

Total Credit Hours = 78

Introduction to Computer Business Mathematics Introduction to Management
Microeconomics Financial Accounting-I Marketing Management
Cost Accounting Logic Financial Management
Specialization-I Business Law Organizational Behavior
Specialization-II Business Ethics Consumer Behavior
Business Research Specialization-III Management Information System
Business Policy Specialization-IV Operations Management
International Business Management Entrepreneurship Project/Two Elective courses

Elective Courses of Banking & Finance

Islamic Banking and Finance Export Marketing Industrial Marketing
Prinicples of Auditing Labor Law and Practices Strategic Innovation and Leadership styles


Elective Courses of Marketing

Supply Chain Management Brand Management Marketing Research
Export Marketing Advertising & Sales Promotion Industrial Marketing
Consumer Behavior

Elective Courses of Finance

Corporate Finance Islamic Banking & Finance Investment & Portfolio Management
Financial Statement Analysis Advance Financial Analytical Techniques Accounting Information System
Principles of Auditing Inventory Management Finance


Elective Courses of Management

Policy Analysis & Decision Making Strategic Innovation & Leadership Styles Organizational Development
Portfolio Analysis & Strategy Formulation Total Quality Management

Elective Courses of Human Resource Management

Human Resource Development Stress Management Industrial Relations
Performance Management Compensation Administration Labor Law & Practice
Training & Development