BBA (Hons) 4 years


Bachelor in Business Administration BBA (Hons) is a four-year degree program with minimum 133 credit hours. This program consists of a total of 8 semesters. Ordinarily, students will complete 15 credits every semester by taking five courses of 3 credits each. In this way, the students will have to take a total of 40 courses plus a research project of 6 credit hours in this program. Each course has 100 marks. The program has two parts: first is theoretical learning, and second is practical learning of business education. During the study, equal focus is given both on theory and practical aspects of the program so that dynamic business professionals can be produced. The curriculum of this program has been designed in accordance with the guideline of the Higher Education Commission of Pakistan. Four specializations such as Marketing, Human Resources Management, Finance, and Management are offered to the students at the end of the fourth semester. In addition to course work, the students will have to undergo a 9-weeks internship in a leading organization/Department according to his/her specialization. Apart from this, every student will have to join different training and development programs during every semester. Bachelor in Business Administration is specially designed to produce business graduates to meet the growing demand of different sectors of the economy.


Program Educational Objectives (PEOs)


To enhance the knowledge of the student about the real business world


To generate critical thinking and analytical capability.


To create the ability to understand workplace issues and resolve them.


To understand risks to be involved in the business.


To understand the importance of physical, financial, and human resources.


To understand the process of wealth creation and allocation of resources.

Programs Learning Outcomes (PLOs)

After completing his education, the student will be able to:


To start his own business venture if he possesses the required resources.


To use available resources efficiently for maximization of profit


To cope with the ever-changing business environment.


To solve day-to-day problems at the workplace.


To lead the people and motivate them to achieve their set targets.


To join any public and private sector organizations according to his/her specialization.

Eligibility Criteria

Intermediate or equivalent with at least second division


Career Prospects

The students, after obtaining Bachelor in Business Administration (BBA-Hons), can join a variety of professions. Some of them are as follows:

The student can start his/her own business as emerge as a successful entrepreneur.

The students having specialization in Finance and Banking can join any commercial bank, investment bank, and investment company.

The student having specialization in HRM can join the HR Department of any public or private organization because there is tremendous demand for competent HR executives.

The student having specialization in marketing can join manufacturing and distributing companies producing and distributing different products and services and need marketing executives to market their products and services.

The student having specialization in Management can join any industrial, banking, and trading company to manage physical and human resources and use them efficiently and effectively.

The student having Bachelor in Business Administration (BBA-Hons) degree can seek further education in higher studies in Pakistan and abroad because this degree is recognized all over the world.



This program is duly approved by the Higher Education Commission of Pakistan.


Scheme of Study BBA Program (4 Years)

Total Credit Hours = 135

Freshman English-1 Pakistan Studies Islamic Studies
Foreign Language (Arabic) I Math-I Introduction to Computer
Freshman English-II Business Statistics-I Foreign Language (Arabic) II
Human Psychology Introduction to Management Microeconomics
Maths-II Macroeconomics Financial Accounting-I
Business Statistics-II Sociology Introduction to HRM
Business Communication Environmental Sciences Financial Accounting-II
Principles of Marketing Pakistan Economy Business Finance
Cost Accounting Logic Financial Management
Marketing Management Business Law Specialization-I
Organizational Behavior Management Information System Business Research
Consumer Behavior Specialization-II Entrepreneurship
Specialization-III Operations Management Business Ethics
Specialization-IV Business Policy Project/Two Elective courses
International Business Management

Elective Courses of Marketing

Supply Chain Management Brand Management Marketing Research
Export Marketing Advertising & Sales Promotion Industrial Marketing
Consumer Behavior


Elective Courses of Finance

Corporate Finance Islamic Banking & Finance Investment & Portfolio Management
Financial Statement Analysis Advance Financial Analytical Techniques Accounting Information System
Principles of Auditing Inventory Management Finance

Elective Courses of Management

Policy Analysis & Decision Making Strategic Innovation & Leadership Styles Organizational Development
Portfolio Analysis & Strategy Formulation Total Quality Management


Elective Courses of Human Resource Management

Human Resource Development Stress Management Industrial Relations
Performance Management Compensation Administration Labor Law & Practice
Training & Development