BS Mass Communication (2.5 Years)

Introduction

This program is launched specifically by Best University for Mass Communication to bring undergraduates at par with the BS 4-year program. The BS program offers multiple aspects regarding the communication, production, and dissemination of news & content on a variety of media platforms. It helps students to develop and improve their writing, editing, presenting data in a meaningful format. The BS mass communication programs not only establish grounds for the acquisition of academic skills but also offer opportunities to build soft skills as well. That includes personality grooming, confidence building, and presentation skills

Program Educational Objectives (PEOs)

PEO-I

To empower the students to apply the conceptual & practical approaches for a profound comprehension of communication, social communication, mass communication & global communication skillfully.

PEO-II

To foster basic and evaluative intuition in students to discover the barriers in the communication process.

PEO-III

To provide opportunities for a better understanding of the communication process, to uncover the tricky regions in the respective field.

PEO-IV

To give the understudies pragmatic information on media content creation through reasonable work in ISP Studio, Southern Scholars & computer skills lab.

PEO-V

To outfit the students with modern technological skills for professional development, research, and management in the field of communication.

Programs Learning Outcomes (PLOs)

PLO-I

Practice audio/video coverage, editing, writing, and understanding fundamental concepts of TV and Radio.

PLO-II

Comprehend the approaches of reporting on a variety of media and produce content for print, radio, and TV.

PLO-III

Understand ethical grounds for media management along with the laws and regulations operating in Pakistan.

PLO-IV

Grasp the skills to use a wide range of social media tools and create online media platforms.

Eligibility Criteria

Graduation or equivalent with at least 2nd division.

 

Career Prospects

Newspapers, magazines, and journals

Journalism

Production Houses

Content Developers

Show Biz

Film making

Hosts, Anchor, RJ, VJ

Advertising agencies

Audio Video Broadcasting

PR agencies

 

Scheme of Study BS Mass Communication (2.5 Years) Program

Total Credit Hours = 60

Basic concepts in Social Sciences Editorial Feature and Column writing History, Law and Ethics.
Theories of Mass Communication Mass Media in Pakistan Basic Reporting
Computer Application in Mass Com Radio Journalism Rural Communication Public Relations
Research Methods Advertisements Print and Electronic Media
Advance Reporting Technique strategy National/International & Globalization Journalistic language(Urdu/English)
Media as an instrument of war Magazine Journalism Sports Journalism
Media Management Media and Social Change Dissertation/ Research Project