BS Mass Communication

Introduction

BS program in Mass communication is specially designed to cater to the needs of 21st-century media requirements. The students are given a variety of opportunities to express themselves and try out modern tools of communication. A wide range of courses is integrated to make the BS Mass Communication program at par with the international standards. Students are taken onboard to plan, organize and develop content for audiences of different scope and segments. A dedicated studio is placed in parallel with the academic curriculum to test new ideas and build creative concepts.

Program Educational Objectives (PEOs)

PEO-I

To empower the students to apply the conceptual & practical approaches for a profound comprehension of communication, social communication, mass communication & global communication skillfully.

PEO-II

To foster basic and evaluative ability in students to discover the barriers in the communication process, offer solutions and ways to reach the targeted audiences.

PEO-III

To analyze the emergence of social media and its impact on journalism practices, create virtual communities to foster the principles of media production and reporting on digital media.

Programs Learning Outcomes (PLOs)

PLO-I

To provide opportunities for a better understanding of the communication process, to uncover the complexities, and make reasonable adjustments in the respective field.

PLO-II

To offer pragmatic experience on media content creation through training in ISP Studio, Southern Scholars & computer lab.

PLO-III

To develop confidence in students by allowing them to practice media studies in real-time situations.

PLO-IV

Create, analyze and evaluate the contents, produce videos, and record audio copies in the studio.

Eligibility Criteria

Intermediate or equivalent with at least 2nd division.

 

Career Prospects

Newspapers, magazines, and journals

Journalism

Production Houses

Content Developers

Show Biz

Film making

Hosts, Anchor, RJ, VJ

Advertising agencies

Audio Video Broadcasting

 

Scheme of Study BS Mass Communication Program

Total Credit Hours = 130

Introduction to Mass Communication Islamic Studies Computers Skills for Mass Communication
Functional English-I Psychology Political Science
Mass Media in Pakistan Writing & Presentation Skills (English-II) Pakistan Studies
News Writing (English/Urdu) Functional Urdu Sociology
Broadcast Journalism (TV &Radio) Current Affairs Communication Skills (English -Ill)
Editing News/Copy Editing (English/Urdu) Economics Optional Subject -I
Reporting & Editing Workshop(English/Urdu) Introduction to Film & Theater Studies Optional Subject- Ill
Media Ethics and Law Introduction to Advertising and PR Online journalism
Communication Theories-I Optional (Foundation)- I Feature, Column & Editorial Writing
Contemporary World Media Communication Theories-II Foundation of Behavioral Research-I
Media seminar Optional Subject (Other Discipline)- IV Foundation of Behavioral Research-II
Statistics Development Communication/DSC Internship & Viva Voce
Specialized Sequence Subject-I International Communication Specialized Sequence Subject-II
Final project/Research Report/Res. Article