Department of Mass Communication
Introduction
The Department of Mass Communication has the individuality to establish in the initial years of the formation of the Institute of Southern Punjab. The department of Mass Communication was started in 2010, and offered M.Sc. Mass Communication to educate the students of Media Studies. Later; Bachelor of Mass Communication a four years program was started on the directive of Higher Education Commission of Pakistan to cultivate in-depth understanding and knowledge in the field of Mass Communication. The Department of Mass Communication has passed out four batches. The graduates are serving in academia, as Public Relation Officers in government and private sector, Electronic, and Print Media and producing incredible programs.
The importance of Mass Communication discipline is dynamic in technological empowered world. The Department of Mass Communication must enjoy the equal status of Information and Communication technology. For the reason that the Mass Communication field provides multidimensional knowledge, education, information, entertainment, interpretation and awareness. It’s a saying, “Knowledge is not a right it’s a privilege”. If the knowledge and information is used elegantly .It can prove a weapon, treasure or assets. The societies are dependent for Mass Media for their healthy survival and progress. Because; the information and right time information helps in accelerating the progress and development of social institution and individuals. The department of mass communication ISP is achieving this goal effectively.
Vision
The vision of the Department of Mass Communication is to produce energetic communication experts. They will have command to communicate their knowledge and acquired professional skills in all specialized fields of mass communication like Print, Radio TV production, Public Relation & Advertising, Digital Media , Drama & Film Production, and Theory and Communication Research.
Mission
The program aims to trained graduates with essential theoretical knowledge and advanced practical skills required to perform their jobs in media industry. The course trains the students to report and analyze issues profoundly with truthfulness, objectivity, and creativity during academic program and professional life.. Further; we aim to impart critical thinking, moral and ethical responsibility as a media practitioner.
Scope of Mass Communication
The field of Media Studies has developed rapidly in the last two decade. It is an undeniable fact that the world is moving ahead rapidly. All social sectors are dependent on media for information and propagation of their activities. The contemporary technologically empowered world has required skilled and talented media professional to fulfill the media market demand. They may portray positive image of the country on national level and worldwide. Media Studies education is manifestly of vital importance in the age of globalization and digital media.
Job Opportunities
The graduates of Mass Communication can do wonders in the field of electronic media as anchor persons, newscasters, photographers, videographers, RJs, producers, reporters etc. In print media, they can work as a scriptwriter, editor, columnist, feature writer, researcher, news writer, copy writer. In advertising, media graduates can be employed as a creative copy write. They can play an effective role as Public Relation officer. Mass Communication graduates will have career opportunities in following computing sectors: like games, graphics, illustration, communication technologies, music, web design, social media marketing, E-learning, e-business, digital media, and animation. The typical job titles include animator, modeler, compositor, effects artist, lead designer, interface designer, web designer, webmaster, creative director, sound designer, and sound editor.
FACULTY MEMBERS
Faculty of Mass Communication