ADP Mass Communication


ADP program in Mass communication is specially designed to cater to the needs of 21st-century media requirements. The students are given a variety of opportunities to express themselves and try out modern tools of communication. A wide range of courses is integrated to make the Mass Communication program at par with the international standards. Students are taken onboard to plan, organize and develop content for audiences of different scope and segments. A dedicated studio is placed in parallel with the academic curriculum to test new ideas and build creative concepts.

Eligibility Criteria

Intermediate or equivalent with at least 2nd division.

Career Prospects

  • Newspapers, magazines, and journals
  • Journalism
  • Production Houses
  • Content Developers
  • Show Biz
  • Film making
  • Hosts, Anchor, RJ, VJ
  • Advertising agencies
  • Audio Video Broadcasting

Program Educational Objectives (PEOs)

To empower the students to apply the conceptual & practical approaches for a profound comprehension of communication, social communication, mass communication & global communication skillfully.

To foster basic and evaluative ability in students to discover the barriers in the communication process, offer solutions and ways to reach the targeted audiences.

To analyze the emergence of social media and its impact on journalism practices, create virtual communities to foster the principles of media production and reporting on digital media.

Programs Learning Outcomes (PLOs)

To provide opportunities for a better understanding of the communication process, to uncover the complexities, and make reasonable adjustments in the respective field.

To offer pragmatic experience on media content creation through training in ISP Studio, Southern Scholars & computer lab.

To develop confidence in students by allowing them to practice media studies in real-time situations.

Create, analyze and evaluate the contents, produce videos, and record audio copies in the studio.

Scheme of Study ADP Mass Communication Program

Total Credit Hours = 68

Introduction to Mass Communication
Functional English-I
Computers Skills for Mass Communication
Islamic Studies
Political Science
Mass Media in Pakistan
News Writing (English/Urdu)
Writing & Presentation Skills (English-II)
Pakistan Studies
Functional Urdu
Broadcast Journalism (TV &Radio)
Editing News/Copy Editing (English/Urdu)
Current Affairs
Communication Skills (English -Ill)
Optional Subject -I
Reporting & Editing Workshop(English/Urdu)
Media Ethics and Law