BS Mass Communication (2.5 Years)

Introduction

This program is launched specifically by Best University for Mass Communication to bring undergraduates at par with the BS 2.5-year program. The BS program offers multiple aspects regarding the communication, production, and dissemination of news & content on a variety of media platforms. It helps students to develop and improve their writing, editing, presenting data in a meaningful format. The BS mass communication programs not only establish grounds for the acquisition of academic skills but also offer opportunities to build soft skills as well. That includes personality grooming, confidence building, and presentation skills

Eligibility Criteria

B.A with minimum 45% obtained marks.

Career Prospects

  • Newspapers, magazines, and journals
  • Journalism
  • Production Houses
  • Content Developers
  • Show Biz
  • Film making
  • Hosts, Anchor, RJ, VJ
  • Advertising agencies
  • Audio Video Broadcasting
  • PR agencies
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Program Educational Objectives (PEOs)

To empower the students to apply the conceptual & practical approaches for a profound comprehension of communication, social communication, mass communication & global communication skillfully.

To foster basic and evaluative intuition in students to discover the barriers in the communication process.

To provide opportunities for a better understanding of the communication process, to uncover the tricky regions in the respective field.

To give the understudies pragmatic information on media content creation through reasonable work in ISP Studio, Southern Scholars & computer skills lab.

To outfit the students with modern technological skills for professional development, research, and management in the field of communication.

Programs Learning Outcomes (PLOs)

Practice audio/video coverage, editing, writing, and understanding fundamental concepts of TV and Radio.

Comprehend the approaches of reporting on a variety of media and produce content for print, radio, and TV.

Understand ethical grounds for media management along with the laws and regulations operating in Pakistan.

Grasp the skills to use a wide range of social media tools and create online media platforms.

Scheme of Study BS Mass Communication (2.5 Years) Program

Total Credit Hours = 84

Courses
Introduction to advertising and Public Relation
Civics and Community Engagement
Environmental Sciences
Entrepreneurship
Introduction to Digital Media
Statistical Inference
Theories of Mass Communication I
Research Method – I
Introduction to Film & Theater
Online Journalism
Issue in Pakistan Economy
Elective Course (Area of Specialization)
Computer Skills for Electronic & Print Media (Theory & Practice) Adobe Family_II (OBS, Vmax Software for Video Production)
Media Laws & Ethics
Opinion Writing
Internship
Elective (Area of Specialization)
Elective (Area of Specialization)
Introduction to Conflict Reporting
Current Affairs
Regional Mass Media
Media Management
Elective (Area of Specialization)
Capstone Project
Media Laws & Ethics – II
Elective (Area of Specialization)
Elective (Area of Specialization)
Computer Skills for Electronic & Print Media (Theory & Practice) Adobe Family_III, (Adobe Illustrator, Adobe After Effects)

Note

  1. Courses will be offered when all conditions are met.
  2. Curriculum is in constant review due to its dynamic nature.
  3. ISP reserve the right to change the above curriculum without any prior notice.