BS Mass Communication

Introduction

BS program in Mass communication is specially designed to cater to the needs of 21st-century media requirements. The students are given a variety of opportunities to express themselves and try out modern tools of communication. A wide range of courses is integrated to make the BS Mass Communication program at par with the international standards. Students are taken onboard to plan, organize and develop content for audiences of different scope and segments. A dedicated studio is placed in parallel with the academic curriculum to test new ideas and build creative concepts.

Eligibility Criteria

Intermediate with minimum 45% obtained marks.

Career Prospects

  • Newspapers, magazines, and journals
  • Journalism
  • Production Houses
  • Content Developers
  • Show Biz
  • Film making
  • Hosts, Anchor, RJ, VJ
  • Advertising agencies
  • Audio Video Broadcasting
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Program Educational Objectives (PEOs)

To empower the students to apply the conceptual & practical approaches for a profound comprehension of communication, social communication, mass communication & global communication skillfully.

To foster basic and evaluative ability in students to discover the barriers in the communication process, offer solutions and ways to reach the targeted audiences.

To analyze the emergence of social media and its impact on journalism practices, create virtual communities to foster the principles of media production and reporting on digital media.

Programs Learning Outcomes (PLOs)

To provide opportunities for a better understanding of the communication process, to uncover the complexities, and make reasonable adjustments in the respective field.

To offer pragmatic experience on media content creation through training in ISP Studio, Southern Scholars & computer lab.

To develop confidence in students by allowing them to practice media studies in real-time situations.

Create, analyze and evaluate the contents, produce videos, and record audio copies in the studio.

Scheme of Study BS Mass Communication Program

Total Credit Hours = 132

Courses
Functional English
Introduction to Mass Communication
Ideology and Constitution of Pakistan
Islamic Studies & Ethics
Introduction to Psychology
Mass Media in Pakistan
Mass Media and Society
Arts and Humanities
Applications of Information & Communication Techniques (ICT)
Quantitative Reasoning-l
Contemporary World Media
International Relations
Mass Media and Society
Quantitative Reasoning - lI
Expository Writing
News Reporting & Writing
Sub Editing & Page Designing
Introduction to Sociology
Introduction to Electronic Media
Civics and Community Engagement
Environmental Sciences
Entrepreneurship
Feature, Column & Editorial Writing
Statistical Inference
Elective/Specialization (Radio/TV/Film/Digital)
Introduction to political Science
Documentary Production
Development Support Communication
Online Journalism
Internship
Introduction to Conflict Reporting/ Advanced News Reporting & Writing Skills
Current Affairs
Regional Mass Media
Media Management
Capston Project
Digital Film Making
Social Media Strategy & Marketing
Video Editing & Graphics
Computer Skills for Electronic & Print Media _I (Theory & Practice)
Computer Skills for Electronic and Print Media _II (Theory & Practice)
Computer Skills for Electronic & Print Media _III (Theory & Practice)
Specialization Courses
Print Media
Radio & TV Production
Public Relation & Advertising
Digital Media/ Social Media
Drama & Film Production
Theory & Communication Research

Note

  1. Courses will be offered when all conditions are met.
  2. Curriculum is in constant review due to its dynamic nature.
  3. ISP reserve the right to change the above curriculum without any prior notice.