BBA (2.5)
Introduction
This program is designed to provide an opportunity to those students who have graduated in other disciplines and facilitate them to get a business education. The first semester is the foundation semester in which the students learn the basics of business. They will have to study at least five subjects having 15 credit hours in each semester. At the end of course work, he will have to carry out a 9-weeks internship in the area of his/her specialization. Apart from this, he will have to undergo various sessions of training and development every semester. The Best University in Multan has designed a special curriculum for this purpose, and the underlying objectives of this program are the career and character building of the students.
Eligibility Criteria
BA/ BSc or equivalent with at least second division.
Career Prospects
There is a lot of scope of this degree because the student will be able to:
- Start his/her own business
- Get employment in any business and industrial firm according to his/her specialization
- Get higher education in business studies.
- Analyze business issues critically and solve them in innovative ways.
Program Educational Objectives (PEOs)
To learn the importance of business education.
To learn practical value and scope of business education.
To acquire the skill of doing business.
To prepare for advanced business education.
To get command over analytical techniques to analyze business issues.
To learn managerial techniques and the importance of physical and human resources.
To get training on how to develop a career.
Programs Learning Outcomes (PLOs)
To use his knowledge and skill at the workplace.
To make innovative decisions to achieve rapid growth in business and employment.
To critically analyze the business environment and formulate business strategy accordingly.
To understand business problems or issues at the workplace and resolve them quickly
To carry out planning, execution, and use resources efficiently.
To be eligible to get higher business studies.
Scheme of Study BBA (2.5 Years) Program
Total Credit Hours = 105
| Courses | |||
|---|---|---|---|
|
Business Mathematics & Basic Statistics |
Principles of Management |
Principles of Marketing |
Micro Economics |
|
Financial Accounting – l |
Cost Accounting |
Principles of Supply Chain Management |
Business Ethics |
|
Business Law |
Issue in Pakistan Economy |
Specialization I |
Academic Report Writing |
|
Organizational Behavior |
Consumer Behavior |
Management Information System |
Internship |
|
Specialization II |
Business Research |
Operations Management |
E-Commerce and Digital Marketing |
|
Project Management |
Specialization III |
Business Policy |
International Business Management |
|
Capstone Project |
Specialization IV |
Two Optional Courses based on Specialization |
|
| Elective Courses of Marketing | |||
|---|---|---|---|
|
Supply Chain Management |
Sales Management |
International Marketing |
Export Marketing |
|
Brand Management |
Marketing Research |
Advertising & Sales Promotion |
Industrial Marketing |
|
Consumer Behavior |
|||
| Elective Courses of Finance | |||
|---|---|---|---|
|
Corporate Finance |
Financial Statement Analysis |
Risk Management |
Islamic Banking & Finance |
|
Investment & Portfolio Management |
Advance Financial Analytical Techniques |
Accounting Information System |
Principles of Auditing |
|
Behavior Finance |
|||
| Elective Courses of Human Resource Management | |||
|---|---|---|---|
|
Human Resource Development |
Performance Management |
Stress Management |
Industrial Relations |
|
Compensation Administration |
Labor Law & Practice |
Training & Development |
|