BBA (2 years)

Introduction

This is a two-year degree program by the Best University in Multan. It is launched to accommodate ADP students to get higher education in their relevant field. This program is consisted of 4 semesters having a total of 66 credit hours. The student will have to study a minimum of five subjects, each subject having 3 credit hours and 100 marks. In this way, every semester will be of 15 credit hours. At the end of theoretical study, they will have to undergo a 9-weeks internship to attain practical knowledge of the business and industrial world and will have to write a research report. At the end of the internship, his viva voce will be conducted to assess his theoretical and practical knowledge. The report and viva voce will be of 6 credit hours with 200 marks. During the course of study, the student will also have to undergo different sessions of training and development. For this purpose, a special curriculum has been designed for the career development of the students.

Accreditation/Approval

This program is duly approved by the Higher Education Commission of Pakistan.

Career Prospects

The career prospects of the students are very bright in industry, banking, trading, and finance organizations. They can serve in these organizations according to his/her specialization. They can get further higher Education as well because this degree is recognized all over the world. They know the process of value creation so that they can contribute to national income.

Eligibility Criteria

ADP in relevant (Business) education with at least 45%, second division

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Program Educational Objectives (PEOs)

To produce business graduates having theoretical and practical business knowledge.

To build strong communication skills and the art of impressing the audience and customers.

To produce business professionals having practical knowledge of marketing, Management, HRM, Management, and banking.

To produce entrepreneurs, having a passion for starting his/her own business.

To focus on the grooming of the personality of the students who must be efficient, innovative, and target-lovers.

To develop leadership skills among the students so that they will be able to meet multiple challenges and lead teams in their respective areas.

Programs Learning Outcomes (PLOs)

To start his/her own business.

To become a successful entrepreneur.

To serve in different sectors of the economy as a Banker, Accountant, HR Manager, Market executive, and manager of a business firm.

To perform his/her job efficiently through time management, self-discipline, and honest practices.

To be innovative in his thinking, way of working, and dealing with other persons at the workplace.

To lead the people and apply his/her leadership qualities at the workplace.

Scheme of Study BBA Program (2 Years)

Total Credit Hours = 63

Courses
Cost Accounting
Logic
Financial Management
Marketing Management
Business Law
Specialization-I
Management Information System
Business Ethics
Organizational Behavior
Specialization-II
Consumer Behavior
Business Research
Operations Management
Entrepreneurship
Business Economics
Specialization-III
Business Policy
Specialization-IV
International Business Management
Project/Two Elective courses
Elective Courses of Banking & Finance
Islamic Banking and Finance
Export Marketing
Industrial Marketing
Principles of Auditing
Labor Law and Practices
Strategic Innovation and Leadership styles
Elective Courses of Marketing
Supply Chain Management
Brand Management
Marketing Research
Export Marketing
Advertising & Sales Promotion
Industrial Marketing
Consumer Behavior
Elective Courses of Finance
Corporate Finance
Islamic Banking & Finance
Investment & Portfolio Management
Financial Statement Analysis
Advance Financial Analytical Techniques
Accounting Information System
Principles of Auditing
Inventory Management Finance
Elective Courses of Management
Policy Analysis & Decision Making
Strategic Innovation & Leadership Styles
Organizational Development
Portfolio Analysis & Strategy Formulation
Total Quality Management
Elective Courses of Human Resource Management
Human Resource Development
Stress Management
Industrial Relations
Performance Management
Compensation Administration
Labor Law & Practice
Training & Development