BBA (Hons) 4 years

Introduction

Bachelor in Business Administration BBA (Hons) is a four-year degree program with minimum 133 credit hours. This program consists of a total of 8 semesters. Ordinarily, students will complete 15 credits every semester by taking five courses of 3 credits each. In this way, the students will have to take a total of 40 courses plus a research project of 6 credit hours in this program. Each course has 100 marks. The program has two parts: first is theoretical learning, and second is practical learning of business education. During the study, equal focus is given both on theory and practical aspects of the program so that dynamic business professionals can be produced. The curriculum of this program has been designed in accordance with the guideline of the Higher Education Commission of Pakistan. Four specializations such as Marketing, Human Resources Management, Finance, and Management are offered to the students at the end of the fourth semester. In addition to course work, the students will have to undergo a 9-weeks internship in a leading organization/Department according to his/her specialization. Apart from this, every student will have to join different training and development programs during every semester. Bachelor in Business Administration is specially designed to produce business graduates to meet the growing demand of different sectors of the economy.

Eligibility Criteria

Intermediate or equivalent with at least second division

Accreditation

This program is duly approved by the Higher Education Commission of Pakistan.

Career Prospects

  • The students, after obtaining Bachelor in Business Administration (BBA-Hons), can join a variety of professions. Some of them are as follows:
  • The student can start his/her own business as emerge as a successful entrepreneur.
  • The students having specialization in Finance and Banking can join any commercial bank, investment bank, and investment company.
  • The student having specialization in HRM can join the HR Department of any public or private organization because there is tremendous demand for competent HR executives.
  • The student having specialization in marketing can join manufacturing and distributing companies producing and distributing different products and services and need marketing executives to market their products and services.
  • The student having specialization in Management can join any industrial, banking, and trading company to manage physical and human resources and use them efficiently and effectively.
  • The student having Bachelor in Business Administration (BBA-Hons) degree can seek further education in higher studies in Pakistan and abroad because this degree is recognized all over the world.
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Program Educational Objectives (PEOs)

To enhance the knowledge of the student about the real business world

To generate critical thinking and analytical capability.

To create the ability to understand workplace issues and resolve them.

To understand risks to be involved in the business.

To understand the importance of physical, financial, and human resources.

To understand the process of wealth creation and allocation of resources.

Programs Learning Outcomes (PLOs)

To start his own business venture if he possesses the required resources.

To use available resources efficiently for maximization of profit

To cope with the ever-changing business environment.

To solve day-to-day problems at the workplace.

To lead the people and motivate them to achieve their set targets.

To join any public and private sector organizations according to his/her specialization.

Scheme of Study BBA Program (4 Years)

Total Credit Hours = 135

Courses
Functional English
Principles of Management
Ideology and Constitution of Pakistan
Islamic Studies & Ethics
Introduction to Psychology
Financial Accounting – l
Financial Accounting-II
Arts and Humanities
Applications of Information & Communication Techniques (ICT)
Quantitative Reasoning-l
Principles of Marketing
Microeconomics
Quantitative Reasoning-ll
Expository Writing
Macroeconomics
Introduction to Business Finance
Introduction to HRM
Introduction to Sociology
Marketing Management
Civics and Community Engagement
Environmental Sciences
Entrepreneurship
Financial Management
Statistical Inference
Cost Accounting
Principles of Supply Chain Management
Business Ethics
Business Law
Issue in Pakistan Economy
Specialization-I
Academic Report Writing
Organizational Behavior
Consumer Behavior
Management Information System
Internship
Specialization II
Business Research
Operations Management
E-Commerce and Digital Marketing
Project Management
Specialization III
Business Policy
International Business Management
Capstone Project
Specialization IV
Two Optional Courses based on Specialization
Elective Courses of Marketing
Supply Chain Management
Sales Management
International Marketing
Export Marketing
Brand Management
Marketing Research
Advertising & Sales Promotion
Industrial Marketing
Consumer Behavior
Elective Courses of Finance
Corporate Finance
Financial Statement Analysis
Risk Management
Islamic Banking & Finance
Investment & Portfolio Management
Advance Financial Analytical Techniques
Accounting Information System
Principles of Auditing
Behavior Finance
Elective Courses of Human Resource Management
Human Resource Development
Performance Management
Stress Management
Industrial Relations
Compensation Administration
Labor Law & Practice
Training & Development