BBA (Hons) 4 years


Bachelor in Business Administration BBA (Hons) is a four-year degree program with minimum 133 credit hours. This program consists of a total of 8 semesters. Ordinarily, students will complete 15 credits every semester by taking five courses of 3 credits each. In this way, the students will have to take a total of 40 courses plus a research project of 6 credit hours in this program. Each course has 100 marks. The program has two parts: first is theoretical learning, and second is practical learning of business education. During the study, equal focus is given both on theory and practical aspects of the program so that dynamic business professionals can be produced. The curriculum of this program has been designed in accordance with the guideline of the Higher Education Commission of Pakistan. Four specializations such as Marketing, Human Resources Management, Finance, and Management are offered to the students at the end of the fourth semester. In addition to course work, the students will have to undergo a 9-weeks internship in a leading organization/Department according to his/her specialization. Apart from this, every student will have to join different training and development programs during every semester. Bachelor in Business Administration is specially designed to produce business graduates to meet the growing demand of different sectors of the economy.

Eligibility Criteria

Intermediate or equivalent with at least second division


This program is duly approved by the Higher Education Commission of Pakistan.

Career Prospects

  • The students, after obtaining Bachelor in Business Administration (BBA-Hons), can join a variety of professions. Some of them are as follows:
  • The student can start his/her own business as emerge as a successful entrepreneur.
  • The students having specialization in Finance and Banking can join any commercial bank, investment bank, and investment company.
  • The student having specialization in HRM can join the HR Department of any public or private organization because there is tremendous demand for competent HR executives.
  • The student having specialization in marketing can join manufacturing and distributing companies producing and distributing different products and services and need marketing executives to market their products and services.
  • The student having specialization in Management can join any industrial, banking, and trading company to manage physical and human resources and use them efficiently and effectively.
  • The student having Bachelor in Business Administration (BBA-Hons) degree can seek further education in higher studies in Pakistan and abroad because this degree is recognized all over the world.

Program Educational Objectives (PEOs)

To enhance the knowledge of the student about the real business world

To generate critical thinking and analytical capability.

To create the ability to understand workplace issues and resolve them.

To understand risks to be involved in the business.

To understand the importance of physical, financial, and human resources.

To understand the process of wealth creation and allocation of resources.

Programs Learning Outcomes (PLOs)

To start his own business venture if he possesses the required resources.

To use available resources efficiently for maximization of profit

To cope with the ever-changing business environment.

To solve day-to-day problems at the workplace.

To lead the people and motivate them to achieve their set targets.

To join any public and private sector organizations according to his/her specialization.

Scheme of Study BBA Program (4 Years)

Total Credit Hours = 135

Freshman English-1
Pakistan Studies
Islamic Studies
Foreign Language (Arabic) I
Introduction to Computer
Freshman English-II
Business Statistics-I
Foreign Language (Arabic) II
Human Psychology
Introduction to Management
Financial Accounting-I
Business Statistics-II
Introduction to HRM
Business Communication
Environmental Sciences
Financial Accounting-II
Principles of Marketing
Pakistan Economy
Business Finance
Cost Accounting
Financial Management
Marketing Management
Business Law
Organizational Behavior
Management Information System
Business Research
Consumer Behavior
Operations Management
Business Ethics
Business Policy
Project/Two Elective courses
International Business Management
Elective Courses of Marketing
Supply Chain Management
Brand Management
Marketing Research
Export Marketing
Advertising & Sales Promotion
Industrial Marketing
Consumer Behavior
Elective Courses of Finance
Corporate Finance
Islamic Banking & Finance
Investment & Portfolio Management
Financial Statement Analysis
Advance Financial Analytical Techniques
Accounting Information System
Principles of Auditing
Inventory Management Finance
Elective Courses of Management
Policy Analysis & Decision Making
Strategic Innovation & Leadership Styles
Organizational Development
Portfolio Analysis & Strategy Formulation
Total Quality Management
Elective Courses of Human Resource Management
Human Resource Development
Stress Management
Industrial Relations
Performance Management
Compensation Administration
Labor Law & Practice
Training & Development