Southern Business School


Southern Business School is a pioneer and one of the most important Departments of the Institute of Southern Punjab (ISP). The Southern Business School started working in 2010, soon after ISP got degree-awarding status. Since their inception, the Best University in Multan opted innovative approach of imparting outcome-based business education with a close liaison of academia and industry. The Department has launched a variety of programs, including BBA (Hons), BBA (2.5), MBA Executive, MBA Non-business education after 16 years, MS Business Administration, and MBA 1.5 years.

The major focus is to develop quantitative analytical techniques and market-based knowledge, which enable them to prove valuable human capital for the industry and good citizens for the society. During the course of study, the students are provided a variety of training programs, counseling, and experience of the ever-changing corporate world.

Technology is a major tool of imparting business education, and students make bout to be acquainted not only with technology but also with have the capability to use it efficiently. Another focus area is to build communication skills and research aptitude among students through research assignments and presentations, besides sending them to public and private organizations to carry out 9-weeks internships after completing their course work for developing confidence and know-how to cope with existing and future challenges. Moreover, a spirit of entrepreneurship is created among the students so that they may be able to take self-initiative and start their own businesses rather than seeking employment. This is the result of outcome-based business education that currently thousands of the graduates of the Best University in Multan are not only serving in banking and industrial sectors of Pakistan but also working in Multinational companies abroad.


To vitalize academic leadership and contribute value to both business and society through the diffusion of knowledge, practices and skills of management.


1. Nurturing research and educational excellence through the best practices applied in global academia.
2. Enabling all to embrace ideation, exploration, innovation and entrepreneurship.
3. Involving students and faculty in the transformation of business and technology.


We at the Best University in Multan believe that through concerted and strenuous strives, our students shall be able to step forth into the real and highly competitive world with the ability to make a mature judgment based on a clear understanding of concepts and moral values. The ultimate goal, manifesto, and strategy of the Institute of Southern Punjab are to enhance Institutional performance through continuous improvement in teaching, learning, and research.

Schools information

Southern Business School is a leading business school of the Institute of Southern Punjab, which is offering different market-oriented and outcomes-based academic programs since its inception in 2010. We formulate our students to become future leaders in the fields of business, economics, commerce, and banking. Through their innovative ideas and inventive skill, and hard work. Our academic programs develop multidisciplinary skills and capabilities among students to face current challenges. Our multi-dimensional environment provides a platform for academia, industry, and corporate leaders to share their knowledge and experience with our students through participating in seminars, symposiums, and conferences. We have provided excellent infrastructure and educational facilities at an affordable cost not only to the students of the Best University in Multan but also to the students from different parts of Pakistan. New students are invited to enjoy the best education opportunities and students-friendly environment.

Dean’s Message

Dean, Faculty of Management Sciences

Prof. Dr. Abdul Ghafoor Awan

As the Dean of the Faculty of Management Sciences at the Institute of Southern Punjab (ISP), Multan, it fills me with immense joy to participate in crafting such productive lines. Our faculty comprises the Southern Business School, the Department of Economics, and the Department of Commerce, each playing a crucial role in shaping the future of our students and contributing to the advancement of knowledge in their respective fields. At ISP, we recognize the significance of bridging the gap between industry and academia, and Southern Business School, stands as a beacon in this Endeavor. Through rigorous academic programs and practical experiences, we prepare our students to become future leaders who can navigate the complexities of the global business landscape with confidence and competence. Management studies are integral to understanding the dynamics of modern organizations and driving sustainable growth. Our faculty is committed to providing a holistic education that not only equips students with technical skills but also fosters critical thinking, ethical leadership, and a global perspective.

Head Southern Business School

Dr. Muhammad Azeem Ahmad

I proudly unveil Southern Business School, a beacon of excellence within the renowned Institute of Southern Punjab (ISP) in Multan. At our department, we pride ourselves on bridging the gap between industry and academia, ensuring our students are equipped with the knowledge and skills necessary to excel in today's dynamic business environment. As the cornerstone of ISP, Southern Business School is committed to nurturing future leaders who will drive innovation, foster growth, and make meaningful contributions to society. Management studies are vital in navigating the complexities of modern business, providing a comprehensive understanding of organizational dynamics, strategic planning, and effective leadership. Our vision is o vitalize academic leadership and contribute value to both business and society through the diffusion of knowledge, practices, and skills of management. Southern Business School, where excellence meets opportunity, and together, let's embark on a journey of knowledge, growth, and success.

Coordination Info

Muhammad Bilal

Contact: 03336130738
Email:     [email protected]


Faculty of Southern Business School

Programs We Offer

Institute Industry Advisory Board

The Institute Industry Advisory Board of Southern Business School serves as a driving force for innovation and excellence in education. By fostering strong ties with the business community, the institute ensures that its graduates are well-prepared for the challenges and opportunities that await them in the professional world.

Southern Business Society

Southern Entrepreneurial Society